"Earlier Bollywood content was available on DVDs and Indian channels, but this can very well be called the beginning of theatrical age of Hindi movies in Israel," he added. There is a huge demand for these movies since Israelis and the local Indian population over there is fond of Indian content," Kumar Ahuja, President (Business Development) Eros International, said in a statement. "The release date of the movie in India as well as in Israel happens to be on the same date (May 31). 'Yeh Jawaani Hai Deewani' directed by Ayan Mukerji will be released in Israel this Friday by Eros International. The last Bollywood film that released in the country was Shahrukh Khan-Aishwarya Rai starrer 'Devdas' in 2002. Actor Ranbir Kapoor starrer 'Yeh Jawaani Hai Deewani' is the first Bollywood film to hit screens in Israel after a gap of ten years.
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